Music is a huge influence in the design and overall aesthetic for Obey Giant and Obey Clothing since it’s beginning in 1989. At this year’s South By Southwest in Austin, Obey will release it’s fourth mixtape installment featuring DJ A-Trak, 5 time DMC World Champion and currently Kanye West’s tour DJ. With this launch, Obey’s mixtape series continue to build it’s own musical catalog with tastemakers around the world. Along with the Mixtape, Obey will release a limited screen-printed poster and a limited t-shirt exclusively sold in Premiere Music and clothing shops worldwide. This is a very exclusive project, only being sold at the most premium shops around the world. 5,000 cd digipaks, 300 screen-print posters, and 420 tees were produced.
Info from http://www.highsnobiety.com
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