Thursday, August 09, 2012


It's good to see the new NIKE78 website online... I had the pleasure of working with the team at Sennep to create Project AMARIX. We were invited to get involved by Paul Jenkins who originally launched NIKE78 on May 30th 2010.

78 creatives were asked to challenge the function of a pair of Nike shoes including ourselves, Bompas & Parr (image above), Matt Dent and Wieden+Kennedy to name a few.

Over the next 78 days each of the projects will be showcased on the @NIKE78 Twitter account.