Bamford UK Launch Online Rolex Customizer

"Online product customizers have eaten endless hours of productivity from business since they came to prominence with the help of Nike ID and its endless array of silhouettes and products. Now Bamford & Sons through the Bamford Watch Company changes the playing field for the Rolex customization market - a market once only accesible by those with relations and funds to work with the short list of specialty shops working on GMT, Daytonas, and Submariners.

The Bamford Watch Company Online Rolex Customizer allows for the individual to modify the Rolex Submariner (Daytona, GMT, and others by request) by color options (face, wheel, date, and more) and bracelet (black PVD - essential). But like the small specialty custom houses, the price is not cheap. Expect to drop as much as 12000$US for the full treatment."

Via: selectism.com